Market Research

market research localization

Market research localization: leveraging a collaborative approach

The value of market research is directly tied to the quality of its data. Great data leads to better business decisions and, ultimately, business outcomes. By contrast, poor market research data is like building a house on a bad foundation. Eventually, the cracks will show—and the costs will be significant. Translation can prep your market …

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Link Checking

Link checking: The importance of reviewing translation in context

When it comes to building surveys and translating them into multiple languages, link checking is a crucial step in the quality assurance process. Link checking involves a human linguist reviewing translated content in the context of the survey platform, checking for accuracy and consistency, especially when content is being manipulated behind the scenes. Curious how …

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Mobile surveys: use them to supercharge your market research

Leveraging mobile surveys to supercharge your market research

Surveys are one of the most relied-upon tools for conducting market research. Mobile surveys in particular have proven to be highly effective at connecting with audiences, and they offer a number of important benefits to businesses, starting with their scalability, reach, and higher participation rates than their non-mobile-friendly counterparts. The widespread global adoption of smartphones …

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Human translation vs. machine translation

Human Translation vs. Machine Translation: Which is most efficient for Market Research?

Market research often results in massive datasets and volumes of content generated through consumer feedback. Surveys can collect information from thousands of respondents and feature lengthy answers to open-ended questions. Focus groups, meanwhile, facilitate discussion and unstructured feedback that is used to evaluate consumer sentiments guiding product releases, marketing, and other strategic decision-making. When this …

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