Carlos Estefani

Since 1998, Carlos has been involved in virtually every facet of the company. He is currently the Vice President of Client Services, serving as a liaison between our customers, operations, and sales. In this role, he works closely with many of our clients finding ways to make their translation process more efficient.

Translation Memory

What is translation memory and how can it improve your bottom line?

Standalone translation software can’t deliver the quality, consistent performance most businesses need when translating content from one language to another. As a tool to supplement and enhance human translations, though, translation memory and other software can support consistent, quality translations while even streamlining the cost of this language service. Translation memory won’t make an immediate …

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Content Localization

Leveraging content localization to grow your global footprint

Translation on its own can’t help your business connect with audiences in foreign markets. Effective communication and engagement requires a deeper cultural understanding of your target audience, including the slang terms they use, differences in conversational speech, and even color schemes, symbols, and other visual and text-based elements that carry different connotations in different parts …

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ISO 17100

What is ISO 17100? Learn more about ISO’s requirements for translation services

If you’re researching to find the right language service provider (LSP) for your company, you may have seen references to ISO 17100. While this set of standards and or even a certification may be foreign to many businesses, it plays an important role in enforcing quality assurance and standardized protocols for businesses seeking out quality …

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Certified translation

What is a certified translation and why are they needed for legal documents?

Whether you’re an individual or a business providing translated documents in a legal proceeding, it’s likely that you will be asked to provide certified translations of those legal documents. If you’ve already translated these documents, this request for “certified” documents may be alarming, since it seems to suggest there’s a more official, externally validated process …

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LIBOR

Need-to-know facts about changes to LIBOR

The London Interbank Offered Rate (LIBOR) has long been a global benchmark interest rate used to set contract terms between international banks. Traditionally, LIBOR has been used to set interest rates on everything from multinational business loans to adjustable-rate residential mortgages. Despite this broad global use, Financial Conduct Authority, the organization that has overseen regulation …

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Product Packaging

3 Pitfalls to Avoid When Translating Product Packaging

When planning the release of your brand’s products into new global markets, your company’s packaging decisions will play a significant role in the reception of those products. A rushed product release can lead to sloppy mistakes that make a poor first impression, inhibit product sales, and even cause lasting damage to your brand’s reputation. Consumer …

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eLearning Gamification

eLearning Gamification: Tips & tactics for a more productive workforce

Traditional methods of educating and training employees deliver mixed results. In many cases, the problems of ineffective training and education are interwoven with the experiences used to deliver this information and improve employee productivity and performance. Long, dry training videos and large office educational seminars are just two examples of the problems with this approach. …

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Cloud communication: get connected with remote interpreting

Effective cloud communication with remote interpreting

From legal proceedings to healthcare consultations to executive boardroom meetings, COVID-19 has disrupted how businesses communicate. Both internal and external communications are now impacted by an inability to conduct face-to-face meetings and conversations, forcing those businesses to lean on cloud communications tools to facilitate remote collaboration and discussion. Even with access to video platforms like …

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Manufacturing trends in 2020 & beyond

Top 3 Global Manufacturing Trends for 2020 & Beyond

The global manufacturing market is projected as one of the fastest-growing industries of the next decade. Global manufacturing production continues to rise on an annual basis, and manufactured products are being sold across borders at record-setting rates. As globalization expands business opportunities for manufacturing brands, new challenges and pain points are pushing manufacturers to innovate …

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