Carlos Estefani

Since 1998, Carlos has been involved in virtually every facet of the company. He is currently the Vice President of Client Services, serving as a liaison between our customers, operations, and sales. In this role, he works closely with many of our clients finding ways to make their translation process more efficient.

eLearning Localization: Technical Challenges That Go Beyond Language

Accurate translation and cultural appropriateness are clear objectives when attempting to localize your international eLearning content.  But your challenges don’t end there: you also face a list of technical obstacles. These hurdles can range from retrofitting older courses for global use, effectively managing privacy and security issues, and understanding and choosing the software or web …

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Cybersecurity in the language industry

Why does cybersecurity matter in the language industry?

When your business is focused on finding the best language services on the market, security might seem like a secondary concern. In reality, the close working relationship between your business and your language service provider (LSP) creates an environment where security should be one of your top concerns when comparing providers across the language industry. …

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When is it time to find a new translation service provider?

Far too often businesses stick with a disappointing language service provider (LSP) because they assume breaking ties will only create more trouble. In some cases, bad experiences with multiple LSPs lead some to assume they can’t get better service through a different translation service provider. In other cases, businesses are concerned that the equity they’ve …

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multilingual marketing

Transcreation for multilingual marketing: When is it right for your brand?

For most businesses looking to expand existing marketing campaigns to new foreign markets, translation and localization are often the go-to language services. While translation and localization are often sufficient to address many language service needs, some multilingual marketing projects require a more intensive approach. Transcreation is more resource-intensive than direct translation of your marketing content, …

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Translation costs

Translation Costs: Avoiding common hidden costs and fees with your LSP

Cost is always an important consideration when hiring out services for your business. Translation and other language services are no exception—which makes it all the more frustrating when translation costs for these services are inflated by surprise fees. Unfortunately, the use of hidden fees is a common practice among many language service providers (LSPs). Before …

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Translation Glossary

Translation Glossary: Does your organization need one?

Improving collaboration with your language service provider As you work with your language service provider (LSP) on translation, interpreting, and other projects for your business, it might become apparent that a translation glossary is needed to support translations involving specialized language. These glossaries typically include specific terms, acronyms, trademarks, and business-specific language as used within an …

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Chinese translation

Superlatives are the best (except in China): A cautionary tale about Chinese translation

The Chinese market is the largest in the world, representing nearly 1.4 billion consumers. As a result, Chinese translation is a top priority for multinational brands looking to expand their presence across the globe. Before you translate your current ad campaigns into Mandarin, Simplified Chinese or other common Chinese dialects, your business should be familiar …

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eCommerce transcreation

eCommerce transcreation: unlocking international revenue potential

Overcoming the limits of direct translation Direct translation is both necessary and valuable for a wide range of global business endeavors. Within the eCommerce space, direct translation continues to be a relied-upon service that offers precise translations for a wide range of eCommerce content. However, direct translation is unable to capture the meaning and effect …

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Translation Memory

What is translation memory and how can it improve your bottom line?

Standalone translation software can’t deliver the quality, consistent performance most businesses need when translating content from one language to another. As a tool to supplement and enhance human translations, though, translation memory and other software can support consistent, quality translations while even streamlining the cost of this language service. Translation memory won’t make an immediate …

What is translation memory and how can it improve your bottom line? Read More »

Content Localization

Leveraging content localization to grow your global footprint

Translation on its own can’t help your business connect with audiences in foreign markets. Effective communication and engagement requires a deeper cultural understanding of your target audience, including the slang terms they use, differences in conversational speech, and even color schemes, symbols, and other visual and text-based elements that carry different connotations in different parts …

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