Carlos Estefani

Since 1998, Carlos has been involved in virtually every facet of the company. He is currently the Vice President of Client Services, serving as a liaison between our customers, operations, and sales. In this role, he works closely with many of our clients finding ways to make their translation process more efficient.

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eCommerce Conversion Optimization: Can translation improve your bottom line?

Overall retail sales may be experiencing a slump, but eCommerce has a bright future: total U.S. sales are projected to grow by 18 percent in 2020. For retail brands looking to insulate themselves against the pandemic’s damage to brick-and-mortar retail, eCommerce offers access to a large international audience eager to move more of their in-store …

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International Financial Services: Marketing to an audience outside your borders

Marketing International Financial Services: Leveraging Research & Tools for Results

Every community and region around the world requires access to financial services in some form. When your company is expanding its international financial services into new markets, the success of your marketing strategy often determines your ability to build relationships with your target customer base. Breaking into new international markets requires careful consideration and understanding …

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Retail Design Changes

Retail Design Changes: 5 New Trends for Post-Pandemic Shopping

Retailers around the globe suffered a massive hit to their 2020 profits when the COVID-19 pandemic forced them to close for anywhere from several weeks to several months. As retail stores across the United States prepare to reopen for business, those companies are realizing that they’re not out of the woods when it comes to …

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HR Policy Change 2020

Top HR Policy Issues Facing Departments for 2020 & Beyond

Innovations in technology and non-traditional work arrangements were already transforming how human resources departments managed employees across an organization—and then the COVID-19 pandemic happened. Suddenly, the demands placed on these HR departments were thrown into hyperdrive, forcing dramatic changes to HR policies that have been taking place almost overnight. In some cases, the rapid changes …

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Cruise Safety: Adapting to a new world

Cruise Safety & Translations: The Importance of Informing Your Guests on Changing Policies

As the COVID-19 coronavirus pandemic has forced widespread business restrictions and closures across nearly every major industry, travel and hospitality have been particularly hard-hit. With the summer vacation season fast-approaching, non-essential travel has become virtually non-existent. Concern about cruise safety and sanitation, meanwhile, has forced every major cruise ship to cancel its itinerary and sit …

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Technical Translation: how to prime your business for international success

Technical Manual Translation: Priming Your Company for Selling in a Global Marketplace

If you’ve ever purchased furniture from IKEA or a foreign-made power tool from your local hardware store, you have experience being on the receiving end of technical manual translation. As manufacturers expand their market share by selling products across borders, the accuracy of technical translation has a huge impact on ensuring user satisfaction, safety, and …

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English to Spanish legal translation

English to Spanish Legal Translation: Key Takeaways for Your Practice

Spanish is the second-most commonly spoken language in the United States, and the first language spoken by tens of millions of residents. Because of this large population, legal practices over the years have made a concerted effort to expand bilingual legal services to better serve Spanish-speaking clients. Because English is the de facto language of …

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Crisis Management: the role of transaltion services

Crisis Management: Translation and Interpretation Services in a Pandemic

The COVID-19 pandemic may have turned day-to-day life upside down,  but it hasn’t brought the world to a standstill. As first responders, medical researchers and international governments seek out crisis management strategies to treat the virus and slow its spread, lines of communication across foreign borders and languages have never been more crucial. To coordinate …

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Global Language Services: a booming industry

Global Language Services: Booming & Primed for Growth

By 2026, enterprise spending on translation is projected to reach nearly $45 billion. Big companies aren’t the only ones investing in translation services to support their business ventures: even small businesses are using the Internet, social media and other digital platforms to reach a global clientele. While enterprise spending may not be entirely surprising given …

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