Bob McNabb

Bob is a consummate market research and language services expert with a combined experience over 25 years. He provides his clients with value - via high-quality work at reduced costs – because he understands the need to develop solutions that deliver on quality, timeliness, and affordability.

Mobile surveys: use them to supercharge your market research

Leveraging mobile surveys to supercharge your market research

Surveys are one of the most relied-upon tools for conducting market research. Mobile surveys in particular have proven to be highly effective at connecting with audiences, and they offer a number of important benefits to businesses, starting with their scalability, reach, and higher participation rates than their non-mobile-friendly counterparts. The widespread global adoption of smartphones …

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Human translation vs. machine translation

Human Translation vs. Machine Translation: Which is most efficient for Market Research?

Market research often results in massive datasets and volumes of content generated through consumer feedback. Surveys can collect information from thousands of respondents and feature lengthy answers to open-ended questions. Focus groups, meanwhile, facilitate discussion and unstructured feedback that is used to evaluate consumer sentiments guiding product releases, marketing, and other strategic decision-making. When this …

Human Translation vs. Machine Translation: Which is most efficient for Market Research? Read More »

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