Surveys are one of the most relied-upon tools for conducting market research. Mobile surveys in particular have proven to be highly effective at connecting with audiences, and they offer a number of important benefits to businesses, starting with their scalability, reach, and higher participation rates than their non-mobile-friendly counterparts.

The widespread global adoption of smartphones also makes mobile survey software a more practical market research tool regardless of the type of audience you’re targeting. Regardless of your industry or whether you’re a B2B or B2C company, mobile survey campaigns will be a valuable research channel for years to come.

How mobile surveys drive higher ROI

Many different variables contribute to high ROI for mobile survey campaigns. Businesses realize this value in their market research through the following capabilities:

If you remain skeptical of these ROI benefits, launch a test survey campaign and compare those new results to what you’ve typically received through more traditional survey strategies.

Asia, Latin America show high mobile survey participation rates

Surveys targeted to international markets might be even more likely to benefit from a mobile experience. Research shows that mobile survey participation rates are the highest in developing Asian countries, including Malaysia, Indonesia, and Singapore. Developing countries in Latin American, South Africa, and the Middle East also show participation rates that far exceed what businesses experience in European and North American countries.

Compared to developed Western nations, a developing Asian market can offer a 15 to 30 percent higher participation rate for mobile surveys—making this market research tool even more valuable to international survey campaigns.

Tips to optimize mobile survey success

If you’re looking to build your first mobile survey, or you’re trying to improve on past survey performance, don’t overlook these steps during the survey development process:

If you’re building mobile surveys and conducting other research in foreign markets, these materials require professional translation to not only increase participation, but to ensure you’re asking the right questions with the right phrasing for the information you’re seeking. Contact Protranslating today to find out how we can support your market research efforts.

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