Miscellaneous

Ransomware: Does Your Company Have a Defense Strategy?

News last month that hackers have stolen confidential plans for upcoming Apple products, from an external supplier, provides a timely reminder of the growing threat of ransomware attacks – and how they can hit at any point of a corporate supply chain. In an increasingly globalized and digitized market, cybersecurity considerations must be extended beyond …

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Chinese translation

Superlatives are the best (except in China): A cautionary tale about Chinese translation

The Chinese market is the largest in the world, representing nearly 1.4 billion consumers. As a result, Chinese translation is a top priority for multinational brands looking to expand their presence across the globe. Before you translate your current ad campaigns into Mandarin, Simplified Chinese or other common Chinese dialects, your business should be familiar …

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eCommerce transcreation

eCommerce transcreation: unlocking international revenue potential

Overcoming the limits of direct translation Direct translation is both necessary and valuable for a wide range of global business endeavors. Within the eCommerce space, direct translation continues to be a relied-upon service that offers precise translations for a wide range of eCommerce content. However, direct translation is unable to capture the meaning and effect …

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