Consumer Goods & Retail

Luxury Goods

Digital Dynamics: the changing landscape of online luxury goods sales

Luxury Retail: Looking beyond the slump 2020 has been a difficult year for many, and brick and mortar retailers are no exception. Luxury goods have been one of the hardest-hit segments—Q2 revenue dropped by 60% overall. Driven by a combination of temporary and long-term changes in consumer behavior, savvy luxury goods retailers are quickly adapting. …

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Product Packaging

3 Pitfalls to Avoid When Translating Product Packaging

When planning the release of your brand’s products into new global markets, your company’s packaging decisions will play a significant role in the reception of those products. A rushed product release can lead to sloppy mistakes that make a poor first impression, inhibit product sales, and even cause lasting damage to your brand’s reputation. Consumer …

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ecommerce-conversion-optimization-1

eCommerce Conversion Optimization: Can translation improve your bottom line?

Overall retail sales may be experiencing a slump, but eCommerce has a bright future: total U.S. sales are projected to grow by 18 percent in 2020. For retail brands looking to insulate themselves against the pandemic’s damage to brick-and-mortar retail, eCommerce offers access to a large international audience eager to move more of their in-store …

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Retail Design Changes

Retail Design Changes: 5 New Trends for Post-Pandemic Shopping

Retailers around the globe suffered a massive hit to their 2020 profits when the COVID-19 pandemic forced them to close for anywhere from several weeks to several months. As retail stores across the United States prepare to reopen for business, those companies are realizing that they’re not out of the woods when it comes to …

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Translation services help makers & marketers

How Translation Services Help Makers & Marketers

What do translation services mean for the products you use every day? Look around. Which country made your phone, your watch, or the shirt you’re wearing now? Where was it designed? Where were its components made? Where was it assembled? Where was it warehoused? How was it distributed? How did you come to know about it? Where …

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