Translation

translation memories

How to Expand Your International Footprint Through Localization

To succeed, a company must be physically, linguistically, and culturally accessible in every market in which it operates. Localization, or tailoring a business, service, or product to a specific market or area, makes this possible by transcending cultural and linguistic barriers and driving consumer and stakeholder adoption. Localization is an essential tool both for companies …

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Cybersecurity in the language industry

Why does cybersecurity matter in the language industry?

When your business is focused on finding the best language services on the market, security might seem like a secondary concern. In reality, the close working relationship between your business and your language service provider (LSP) creates an environment where security should be one of your top concerns when comparing providers across the language industry. …

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When is it time to find a new translation service provider?

Far too often businesses stick with a disappointing language service provider (LSP) because they assume breaking ties will only create more trouble. In some cases, bad experiences with multiple LSPs lead some to assume they can’t get better service through a different translation service provider. In other cases, businesses are concerned that the equity they’ve …

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Translation costs

Translation Costs: Avoiding common hidden costs and fees with your LSP

Cost is always an important consideration when hiring out services for your business. Translation and other language services are no exception—which makes it all the more frustrating when translation costs for these services are inflated by surprise fees. Unfortunately, the use of hidden fees is a common practice among many language service providers (LSPs). Before …

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Translation Glossary

Translation Glossary: Does your organization need one?

Improving collaboration with your language service provider As you work with your language service provider (LSP) on translation, interpreting, and other projects for your business, it might become apparent that a translation glossary is needed to support translations involving specialized language. These glossaries typically include specific terms, acronyms, trademarks, and business-specific language as used within an …

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Translation Memory

What is translation memory and how can it improve your bottom line?

Standalone translation software can’t deliver the quality, consistent performance most businesses need when translating content from one language to another. As a tool to supplement and enhance human translations, though, translation memory and other software can support consistent, quality translations while even streamlining the cost of this language service. Translation memory won’t make an immediate …

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Content Localization

Leveraging content localization to grow your global footprint

Translation on its own can’t help your business connect with audiences in foreign markets. Effective communication and engagement requires a deeper cultural understanding of your target audience, including the slang terms they use, differences in conversational speech, and even color schemes, symbols, and other visual and text-based elements that carry different connotations in different parts …

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ISO 17100

What is ISO 17100? Learn more about ISO’s requirements for translation services

If you’re researching to find the right language service provider (LSP) for your company, you may have seen references to ISO 17100. While this set of standards and or even a certification may be foreign to many businesses, it plays an important role in enforcing quality assurance and standardized protocols for businesses seeking out quality …

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ecommerce-conversion-optimization-1

eCommerce Conversion Optimization: Can translation improve your bottom line?

Overall retail sales may be experiencing a slump, but eCommerce has a bright future: total U.S. sales are projected to grow by 18 percent in 2020. For retail brands looking to insulate themselves against the pandemic’s damage to brick-and-mortar retail, eCommerce offers access to a large international audience eager to move more of their in-store …

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